Surging Sales In Brazil For Load Cell Manufacturer Flintec

Load cell manufacturer Flintec is celebrating after its new Brazil operation recorded better than expected growth in its first year.

Flintec Brasil LTDA’s sales growth for load cells and force measurement solutions topped forecasts by 50 per cent.

Sao Paulo-based Flintec Brasil is experiencing major demand for load cell solutions for oil and chemical companies, process weighing, force measurement and onboard vehicle weighing.

Flintec Managing Director David Weeks said: “We have beaten our competitors in the Brazilian market through quality. We are taking market share from our competitors because of the quality of our products.

“Our company is built on providing solutions to engineers. Most load cell manufacturers simply supply components but we are providing the technology and expertise to solve complex engineering problems.”

Flintec’s rapid sales growth in Brazil echoes similar success stories in Russia, China and India.

Mr Weeks said: “This has been our most successful launch in the BRIC economies. It has been a fantastic success.”

Flintec’s Brazil team reports high levels of demand from the scale industry for compression load cells, notably its Type RC3.

The RC3 is a stainless steel rocker column load cell with full hermetic sealing. It is designed for use in tough industrial environments.

Brazil is a key target market for Flintec because the Latin American country’s industrial base is growing so rapidly. GDP is expected to grow by 12-15 per cent in 2011.

Increasing numbers of western companies are transferring their production to Brazil, resulting in higher demand for machinery plus transportation of raw materials and finished products.

Flintec is capitalising on this demand by supplying not just off-the-shelf and custom load cells but complete turnkey force measurement solutions.

The load cell suppliers’ range of products includes:
• precision accuracy strain gage load cells
• electronics including load cell amplifiers, digitising units, weighing indicators, remote displays and measuring instruments
• load sensor solutions, force measurement sensors
• customised solutions -­ load cells and other force measurement products custom-made for the most challenging applications.

Contact Flintec for more information.